Logos should subtlely utilize shapes within the lettering or symbols without making it difficult to read or interpret. Our brains are meant to automatically wired to memorize shapes which is why you always recall them so easily when thinking about specific companies. While it may be tempting to throw in as many colors as possible, ultimately logos tend to use only a couple so as not to distort the message of the brand. Colors have a variety of psychological emotions attached to them and it’s these emotions that come through when you see them. While some places will tell you that each color has a distinct emotion attached to it, that’s simply not the case. Your perception of the brand is trigger by this image and how it makes you feel in regards to the past experiences you’ve had with it. You associate all of these things with a brand image. Ultimately the psychology of your logo entails how the sight of it trigger past experiences, memories, and opinions. The term “logo” comes from the Greek word “Logos” which means “word.” The process starts here because you’re creating a visual word that not only says something, but it also embodies it and represents it. Let’s explore the factors that go into designing a logo. Many of these logos have a story behind them, but ultimately the design is supposed to resonate with you on a psychological level. Obviously, this list is not exhaustive, and there are regularly more Pride flags being created to reflect different groups, but hopefully this information can prove useful as you learn about and champion the LGBTQ+ people in your life.When a company sets out to design their logo, there are number of psychological factors than go into it. "Though I started reading about gender and sexuality right away in my college library the first semester I started there, the online component allowed me to browse through forums and articles and to chat with people who seemed to identify like I did when I was in the process of figuring it all out." "Online communities have been tremendously influential, giving people a virtual space to do research on possibilities and especially to find others who feel similarly," they said. Marilyn Roxie, the designer of the genderqueer Pride flag, told Majestic Mess that the rise in social media platforms and other internet hubs for queer people has been hugely important in leading to the creation of new flags. There has been a meaningful uptick in new Pride flags since 2010, with versions for intersex, nonbinary, and agender people. Some, like the two-spirit Pride flag and the updated Pride flag, incorporate Baker's original design while adding more colors and elements to acknowledge both Native Americans and the broader POC community, respectively. Since Gilbert Baker first created the original rainbow Pride flag back in 1978, designers and activists of all genders, identities, and sexual orientations have made different iterations to reflect unique communities. It's also a celebration of the beauty and diversity of the experience, flown at Pride events all throughout the month of June. Over the past 40-plus years, the rainbow Pride flag has become a symbol synonymous with the LGBTQ+ community and its fight for equal rights and acceptance across the globe.
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